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Using
articles to make money
Looking through the universe of
online affiliate marketing, you’ll notice that most sites
fall into two categories. There are sites that simply have a list of
links to other sites that sell products. You’ll notice that
these sties come up often in web searches on Google or Yahoo, but they
don’t seem very useful since all they have is other links and
no actual content of their own.
The other kind of
affiliate site is the kind that you want. It is a site that has all the
same links that the others do, but it also has content. Now, what does
“content” mean, anyway? Content is simply an
internet term that means articles or information on a web page. Why do
affiliate sites that use content work better than those that
don’t? It’s simple.
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If
you click on a site, say, a site about growing roses, which would you
rather find? A list of links that you have no idea if they are any good
or not or if they even link to a reputable company? Or an informative,
well-written article about growing roses that has a link at the bottom
for a company that, while you still don’t know if they are
trustworthy or not, the person who wrote this content thinks so and
they sure sound like they know what they are talking about.
Which one do you think does better sales
every month? Exactly. The site that uses articles.
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This is the number
one reason why you should be knowledgeable about the products you wish
to sell. It will be a million times easier to write content that sounds
like it was written by an expert if you know your way around your
product. If a web surfer stumbles upon your site, finds your articles
well-written, informative and fun and then sees a link to buy a product
related to the article, your chances of making money off of that
customer go up 100 times.
The big secret to
affiliate marketing isn’t a magic formula or miracle
catchphrase. It’s well-written content.
There are even
companies out there that will write content for you, for a small fee.
It may seem like a silly thing to invest in on the surface, but once
you see the hard numbers that show how much better affiliate sites do
with content then without, you’ll be on board in no time flat.
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