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 Maybe the single most
important part of running an affiliate website is understanding how
people find your site and how to make your site stick out among the
billion or so other sites on the Internet.
If you’ve
been using the Internet for more than an hour or two, chances are you
know what a search engine is. Websites like Google, Yahoo and Ask.com
have developed into multi-billion dollar corporations in the last ten
years.
Using search
engines is extremely simple. You just go to the site, type in what you
want to find and click enter. But how can you make sure that your site
will be found? As it turns out, it’s all about the keywords.
When a site like
Google or Yahoo searches the Internet to come up with results from a
web query, it takes the number of keywords on a site into
consideration. It also takes particular keywords or phrases into
account, too. If someone is doing a search for “Book about
Rolling Stones,” a site that has that phrase or a phrase
similar to it 10 times is going to come up higher than a site that only
mentions it once.
That’s why
its so important to incorporate keyword text into your web content so
that when someone does a search for, say, “Oolong Tea from
China” and that just happens to be what your site sells, your
site comes up high on the list, not buried on the bottom.
The trick is to incorporate these keywords
or keyword phrases into your web content, and still have your content
make sense. This is a super-tricky obstacle to get around.
The best advice I can give is to simply read around and see what other
affiliate marketing sites have done.
Remember,
your content is a huge part of your site. If people don’t
stay on your site for a minute or two reading your content, they will
never, ever click on any links you have and buy any products
you’re selling. You must find the balance between a heavy use
of keywords and well-written text.
Knowing how to use search engines is a big
part of affiliate marketing. You
can have the best content, the most timely links and the best product
in the world and you won’t do a lick of business unless
people can find you. Learning the art of incorporating keyword text
into your affiliate website may seem tough, but it’s the
difference between making a few bucks here and there and making it big
in affiliate marketing.
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